A Comprehensive Rebrand for a Global Leader
A complete visual identity and brand transformation while consulting at SYPartners. Tasked with refreshing master brand and creating sub-brand identities for a range of lifestyle offerings and products. Partnered with internal and external teams to develop and roll out digital, print, content, food packaging, and retail spaces.
The WW logo was accompanied by several wordmark taglines as well as multiple sub-brands with their own logos. Each logo’s wordmark height is the exact height of the WW letterforms in the masterbrand logo.
The sub-brands were each given a separate color palette and pairings to help differentiate them in the initial rollout.
