Boosting Human Performance

 

While consulting with the PUBLIQ Group I planned, produced and implemented  this rebranding project. Directed the project scope and budget, planning execution, and brand development across touchpoints including photo/video shoots, digital development, curriculum design, brand identity documentation and assets.

 
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Groundbreaking Space in the Brooklyn Navy Yard

 

Established and grew the New York City offices of Don't Panic Partners where I directed all of the New York accounts. These included the Dock72 project for Boston Properties and Rudin Management Company. Work included planning and developing the placemaking brand, sales materials, photo and video shoots ("Hello Beautiful"), marketing suites, and leasing events.

 
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A New Name McGraw Hill Financial

 

Following the acquisition of the S&P 500 and the Dow Jones Industrial Average indices, McGraw-Hill Financial relaunched with a new name. The rebrand also extended to their multiple exisiting divisions including Market Research, Platts, and Indices among others. A massive branding undertaking, the planning and development included: naming, identity, launch website, events strategy, and creative operations management tools.

 

 
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From Aluminum to IP

 

Alcoa made the strategic decision to spin off a distinct brand for their intellectual property. This new company and identity is built on engineering the future, mathematical precision, and building on a powerful legacy within the field. For the new brand, we crafted a story of visionary leadership and future materials engineering, and then applied the strategy, messaging, look and feel for the entire system, launch and campaign.

 

 
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Direct and Digital Advisor Campaign

 

Dreyfus/BNY Mellon Investment Management had recently begun a rebrand, but needed help with developing the campaign and getting sales off the ground. I oversaw the development of all tactics for their 360 campaign to drive client-financial investor conversations and increase sales. 

 
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Rebranding a Classic

 

The complexity of the brand and the large number of branded touch points necessitated an expansive and forward thinking design system. Insuring consistency across the brand meant testing assets exhaustively, including the entire color palette across various mediums, proposing preferred paper stocks, and developing a comprehensive visual system across communications materials.

 
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