My work in branding systems and assets has been extensive, covering a wide variety of industries, media, and touchpoints. Whenever possible, I prefer to begin in the planning and systems development phase of a brand project. This helps me understand what channels will be used, and who will be using them prior to the development and testing of assets in the lead up to their release. Core assets include color palettes, logos, key art, guidelines, templates, and signage but can extend to just about anything that takes a logo.
Some samples of my work are below with additional documentation on each project.
