Bringing Brands to Market

 

Every brand is different. Each has unique needs, opportunities, resources, and cultures that affect how they go to market, which is why there is no “one-size fits all” plan or list of touchpoints. Instead, brand identities are ongoing efforts, and as a result I offer a service design model to set brands up for success.

Making the move from planning to execution is complex and time consuming. The number of channels and marketing touchpoints has exploded, and so has the difficulty of having a consistent brand presence across the customer journey. Adding to the pressure, there's an increased scrutiny of spends, leading to a push for higher ROI on every marketing dollar. Further problems arise when strategic goals require getting brands to market quickly, producing timely branded content, and adjusting or pivoting as needed.

My approach is to help organizations translate their strategic marketing goals into an action plan. Then optimize capabilities, simplify the delivery of touchpoints, manage the execution of the plan, and help govern and maintain brands as they go forward. To do this, I utilize a network of experts and specialists with deep experience developing and managing omnichannel marketing efforts.

 

Accessibility and usability consulting, creative service design, brand optimization studies, cost savings analyses, and roll-out planning.

Accessibility and usability consulting, creative service design, brand optimization studies, cost savings analyses, and roll-out planning.

Planning

Audits, scenario planning, and defining KPI's for flawless creative execution and increased marketing ROI's.

Work plans, asset testing and creation, touchpoint development, vendor sourcing, creative direction, and production management.

Work plans, asset testing and creation, touchpoint development, vendor sourcing, creative direction, and production management.

Execution

Directing creative services, managing resource, and tracking of budgets and timelines.

Guidelines, brand centers, analytics and listening platforms, and ongoing asset and systems optimization.

Guidelines, brand centers, analytics and listening platforms, and ongoing asset and systems optimization.

Management

Stakeholder instruction and training, monitoring of brand health, and service implementation.

Experience

A strategic and creative thinker having held leadership positions within award winning global brand consultancies and ad agencies including Interbrand, FutureBrand, and Landor.

Additionally, I have consulted or held leadership positions at some of the world's most innovative boutique agencies, tech-driven marketing firms,  and specialized consultancies including HNW, Don't Panic Partners, and SYPartners.

See below for a sampling of brands worked on. Please contact me for detailed case studies.