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      <image:title>Case Study: Orchard Health New York - At A Glance</image:title>
      <image:caption>Challenges: • Identify client priorities • Build a full-service team Opportunities: • Strengthen the existing relationship • Gain additional lines of business • Increase account size</image:caption>
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      <image:caption>Challenges: • Address stakeholder concerns • Develop and action and governance plan Opportunities: • Expand the current market footprint • Improve patient outcomes • Support the regions go-to-market</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Hi, I’m Adam Estabrook, a strategic brand marketer with more than 20 years of experience building and running brands for some of the world’s most recognized companies.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5b3ea5d996d4550273878f3f/466410ad-572c-476a-8e2d-cf6eae39950b/dpp.jpg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b3ea5d996d4550273878f3f/f22788bb-c4de-494d-9c78-cc26c435e34b/landor.jpeg</image:loc>
      <image:title>Case Studies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b3ea5d996d4550273878f3f/55c30d64-1092-4e17-8f63-39a56553ba3f/canned-cocktails-slider-wicked-mule.jpg</image:loc>
      <image:title>Case Studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b3ea5d996d4550273878f3f/030ae76c-15a6-4bae-b25d-47054cfd2b22/ZDX+Case+Study.jpg</image:loc>
      <image:title>Case Studies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b3ea5d996d4550273878f3f/32ffee7f-410d-4917-b9dc-9e9b7161d1b5/afic_mapping_system.jpg</image:loc>
      <image:title>Case Studies</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.adestabrook.com/ep-mapping</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b3ea5d996d4550273878f3f/32ffee7f-410d-4917-b9dc-9e9b7161d1b5/afic_mapping_system.jpg</image:loc>
      <image:title>EP Mapping - AT A GLANCE</image:title>
      <image:caption>Challenges: • Alignment of internal stakeholders • Reshape market perception Opportunities: • Renewed mapping system sales • Successful catheter launch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.adestabrook.com/zoetis-dx</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b3ea5d996d4550273878f3f/030ae76c-15a6-4bae-b25d-47054cfd2b22/ZDX+Case+Study.jpg</image:loc>
      <image:title>Zoetis Dx - AT A GLANCE</image:title>
      <image:caption>Challenges: • Sales and financial pressure • Competitive market Opportunities: • Increased total market share and revenue • Brand expansion</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.adestabrook.com/503-distilling</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b3ea5d996d4550273878f3f/55c30d64-1092-4e17-8f63-39a56553ba3f/canned-cocktails-slider-wicked-mule.jpg</image:loc>
      <image:title>503 Distilling - AT A GLANCE</image:title>
      <image:caption>Challenges: • Exploration of new markets • Optimize the current marketing strategy Opportunities: • Expand market share and reach • Increase return on marketing spend</image:caption>
    </image:image>
  </url>
</urlset>

